With a successful year behind us, we embark upon an intensive programme of conferences and exhibitions for 2012 to maintain the momentum of growth experienced in 2011.
We'll participate in a series of carefully-chosen events on topical issues in association with renowned guest speakers and industry experts including exhibitions organised by Professional Conferences, The Solicitors Group and local Law Societies.
John Donigan, Sales & Marketing Manager at Quill Pinpoint, advocates the importance of continued investment in marketing activities such as promotional events, typically reduced during recessionary periods, as a means of “keeping clients and prospects informed of our award-winning software and service solutions, thereby strengthening brand awareness”.
John explains, “Quill Pinpoint is an ambitious company. So far we’ve committed to 21 events over 12 months throughout the UK. With our recently-expanded sales team, it gives our consultants the ideal opportunity to network with law firms located in their regional areas.
“We’ve calculated the potential lead generation and conversion statistics resulting from our investment in these events, to sustain the expected continued rate of growth over the next year. We look forward to presenting our current solutions along with planned enhancements and developments to entice people along to our stand, encouraging both client retention and new sign ups”.